Flow Manufacturing: How to Achieve Superior Customer Response

In today’s globally-leveled playing field, forces such as consumer activism, demographic change and technological evolution are forcing industry leaders to continuously evaluate their strategies to achieve or retain competitive advantage. These forces are even stronger in the manufacturing industry, and they are exacerbated by the unintended consequences of accelerating globalization. For instance, as manufacturers work to improve performance in contextual areas such as marketing, service and technology, they inadvertently overlook the core function of their business — manufacturing — where competitors the world over are continuously making strides to increase capacity, cost efficiency, quality or some combination thereof.